Digital Innovation in Marketing MS

Master of Science in Digital Innovation in Marketing

Position yourself at the forefront of the digital marketing field with the Master of Science in Digital Innovation in Marketing from Temple University’s Fox School of Business. The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.

This part-time specialized master’s degree program takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.

Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how digital technology supports its various facets, such as data analysis, brand development, user experience, social media and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.

Learn applied skills that will be invaluable in a professional setting, including

developing a digital marketing plan;
applying the latest digital innovations to existing marketing strategies;
integrating marketing, advertising, sales and logistics across digital channels; and
collecting, analyzing and utilizing data to solve business problems.

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Tony Sadowski

Senior Producer, Promotions, WHYY

"I decided to pursue a master’s program because I felt stagnant. Going back to school was a potential kick start, making me a more well-rounded marketer and a more appealing candidate for leadership roles, both within my current company and beyond."

Classes & Curriculum

The 30-credit Digital Innovation in Marketing MS curriculum covers the different elements of marketing, providing students with a solid foundation in the field. In addition to comprehensive coursework, students complete a six-credit experiential capstone course, in which they develop skills necessary for a career in marketing.

Students must complete the following required courses as part of the MS program.

Data Analytics/Business Intelligence
Digital Brand Management
Digital Innovation in Mobile Marketing and Communication
Digital Marketing
Information Technology Management
Process Improvement and Innovation
Social Media Innovation
User Experience Design

Learn more about courses within the Digital Innovation in Marketing MS curriculum.

After fulfilling the core course requirements, students must complete a capstone project in which they work in teams to develop and use digital tools to determine a solution to a market opportunity.

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Tuition & Fees

In keeping with Temple’s commitment to access and affordability, this Master of Science offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. These tuition costs apply to the 2020–2021 academic year.

Pennsylvania resident: $1,114.00 per credit
Out-of-state: $1,114.00 per credit

Learn more about our tuition and fees.

Program Contact

Student Clubs & Organizations

Joining student clubs and organizations is a great way to meet like-minded students; connect with local, national and international businesses; and enhance the skills you use in your professional career. Fox offers more than 30 student professional organizations. Supplement your academic experience by participating in a club related to your major or interests.

The following clubs and organizations are available to students in Fox.

The Fox Graduate Student Association connects students and alumni with the greater Fox community, providing professional development, networking and volunteer opportunities for graduate students.
The mission of Fox Net Impact is to grow and strengthen a network of leaders who use the power of business to make a positive economic, environmental and social impact. It brings together students seeking to network and to use the power of business to create a better world.
The International Business Association brings together students from all over the world to learn about foreign business and the global economy, and offers an array of professional development opportunities.
Fox Professional Speakers invites students to practice their communication, presentation and leadership skills in a supportive and positive environment.
Those with dreams of starting their own business may be interested in the Entrepreneurial Students Association, which aims to support, inspire and encourage students to pursue their entrepreneurial goals. The association is open to students of all majors.

See a full list of students clubs and organizations.

Accreditation

BU-DIM-MS