Bachelor of Business Administration in Marketing
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include
- Consumer Insights,
- Digital Marketing,
- Retailing and
- Sales Force Effectiveness.
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.
Classes & Curriculum
Marketing majors study psychology, economics and statistics to understand the basics of marketing. Some of the required courses include
- Consumer and Buyer Behavior,
- Customer Data Analytics,
- International Marketing,
- Marketing Research, and
- Marketing Strategy.